One of the most difficult tasks in the world is making people change their minds. Most of us are stubborn in our thinking and stick to our guns when it comes to views on morality, politics, and our own personal lives. For a rhetorician or speechwriter, writing and speaking in a convincing and persuasive manner is a profession, one which utilizes numerous tools of the trade to appeal to an audience. The power of persuasion can gain voters for a politician, convince people to take action for a cause, or get you a raise at your job. With appeals to both pure logic and powerful emotion, persuasion is an art that has been employed for centuries.
While there have been many critical debates over the correct and valid construction of prose, the reason for its adoption can be attributed to its loosely defined structure which most writers feel comfortable using when expressing, or conveying their ideas and thoughts. It is the standard style of writing used for most spoken dialogues, fictional as well as topical and factual writing and discoursed. It is also the common language used in newspapers, magazines, literature, encyclopedias, broadcasting, philosophy, law, history, the sciences and many other forms of communication.